Our goal is to create maximum value for investors by developing the most innovative, scalable and profitable spa business platform in Europe.
Invest in the Digital Backbone of the Global Wellness Industry
A Scalable SaaS Platform for SPA & Wellness Operators Worldwide
Vision
Lázně Pramen is not just another startup — we are wellness insiders transforming real operational pain points into scalable software.
After 15+ years running successful beer & wine wellness centers, we're building the platform we always needed but never had — a modern, multilingual, modular system that can empower the entire industry.
Problem
- Outdated tools Most wellness operators still rely on outdated tools and disconnected systems.
- No unified solution No unified solution for booking, staffing, inventory, and business analytics.
- Franchise chaos Franchises struggle with operational chaos, low retention, and zero automation.
Solution
- All-in-One Platform CRM, ERP, Booking, Mobile App, Dashboards
- Scalable For multi-location brands and franchises
- Real-time insights Automations and integrations
- Public API & SDK For third-party extensions
- GDPR-compliant Multilingual and mobile-first
Our Industry Experience
We didn't start in a garage — we started in a spa.
Since 2008, Lázně Pramen has been operating its own wellness centers.
We've handled thousands of clients, optimized marketing funnels, built automation tools, and lived the daily reality of running a high-traffic SPA.
Now we're turning that expertise into a powerful SaaS product.
Monetization Model
| Revenue Stream | Description | Example |
|---|---|---|
| SaaS Subscriptions | Monthly/Annual per location | €99 – €499 per unit |
| White-label Licensing | Fully branded versions of the platform | €3,000+ per brand |
| Transaction Fees | Bookings, SMS, API access | €0.30/booking, €0.05/SMS |
| Premium Modules | AI analytics, reviews, integrations | €20 – €100 per module |
| Training & Onboarding | Setup, support, webinars | €500+ per customer |
Financial Forecast (Base Scenario)
| Year | Customers | ARR (€) | CAC (€) | LTV (€) | MRR (€) | Gross Margin |
|---|---|---|---|---|---|---|
| 2025 (Q4) | 30 | 72,000 | 500 | 3,000 | 6,000 | 65% |
| 2026 | 150 | 375,000 | 400 | 3,500 | 31,250 | 70% |
| 2027 | 500 | 1,400,000 | 300 | 4,500 | 116,000 | 75% |
| 2028 | 1,000 | 3,200,000 | 250 | 5,200 | 266,000 | 78% |
*Assumes average €200 MRR per customer; churn 3–5% annually.*
Roadmap
- Q2 2025 Tech documentation, design, architecture
- Q3 2025 CRM/ERP, Booking, API, Mobile App
- Q4 2025 First rollouts, onboarding pilot customers
- 2026 Expansion to DACH, Korea, Central Europe
- 2027 AI analytics, Chatbot, Marketplace, IoT integration
Why Invest in Us
- 15+ years Deep operational experience
- Clear niche Real pain, high willingness to pay
- SaaS model Repeatable revenue
- Roadmap Real execution timeline
- Team Built by a team with skin in the game
Contact
Want the full pitch deck and investor materials?
📧 info@laznepramen.cz
🌍 Office: Prague, Czechia
🏢 Company: Lázně Pramen s.r.o.